One Woman Blog Show (How I Organize and Write My Blog)

  Jan 18, 2019  |  #Blogging
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If you’re not into the “behind the scenes” information of keeping up a blog, you can skip this one and come back next week. I promise I won’t be offended!

When I do my “Ask me Anything” features question on Instagram, I get a lot of entrepreneurial questions and how I manage my blog so I think some of you are interested. Many people also ask how I manage to do it while seeing clients, freelance writing and having a little one, too. So, I thought this would be a fun behind the scenes post.

Behind the scenes of blogging

I have definitely learned to become more time-efficient. I almost think that is a must when you have a family and other priorities. I’ve also accepted that I just can’t do everything, there’s not enough hours in the day. So, I’ve outsourced some things and focused on programs to make my life easier. I am far from having it all together, so I’m not trying to portray that at all. I keep it pretty real on here, I think you guys know that.

So, I thought it would be helpful to write some tips and tools for how I operate Bucket List Tummy.

CoSchedule

CoSchedule is an all-in-one tool for bloggers. It’s been SO helpful to help keep me somewhat organized with my content schedule and social shares. That’s not to say I plan weeks and weeks ahead at a time (though I would someday like to plan further in advance than I currently do), but I do have to do some planning in order to get content out here regularly.

Coschedule helps make that happen. The dashboard is a monthly calendar where you can see everything; posts you’ve published, posts you are scheduled to publish, and it breaks down social shares to your desired platforms (twitter, facebook, pinterest, instagram, etc).

Calendar and scheduling with CoSchedule

They also have a feature called Requeue, which is great for keeping content fresh and getting it out there. There’s no way I would remember to share my posts across all platforms with all of the other things I have going on.

For requeue, you can create “groups” to categorize simliar posts, and share them. You can also pick the time, day, or have a reoccuring share schedule. For example, every monday, share a Motivational Monday post, or a intuitive eating tip on Wednesdays. I really love this option because it still gives me the opportunity to engage with followers and people who see the post and leave a comment.

Requeue for Coschedule

Another great thing about CoSchedule is that you can assign “tasks” to other team members. So, if you have a virtual assistant or assistant of any kind, or you work with others on social media scheduling, this would be a great tool to have. I haven’t necessarily used this yet, but now that I have an intern (see below), I have more reason to! Overall, I would say using CoSchedule has been friendlier on my budget than hiring a full time or even part time assistant.

Understanding Analytics

I have to admit, I’m not a numbers person. I don’t look at my google analytics as much as I should because I just want to create content and engage. However, it isΒ so valuable to understand what people are searching for and how they land on Bucket List Tummy. It also helps me decide what content is a good fit, depending on what posts are popular, what gets engagement and what you guys want to see. So, that at least motivates me to dig into analytics. CoSchedule has a great built-in function about analyzing analytics on different platforms, and breaks down the best days and even times for engagement. I love this!

How to understand and use Coschedule Analytics

My posts on Facebook, for example, do much better if I have an image associated with them.

How to understand and use Coschedule Analytics

Having an Intern

Last summer, I met a local student who was interested in learning more about blogging, recipes and nutrition. She reached back out to me recently and we met for coffee and now she’s helping me with some things. Since she has an interest in blogging, recipes and nutrition counseling, she’s assisting with some blog things, forms for BLT counseling, and recipe testing. Maybe I’ll have her introduce herself on here sometime soon πŸ™‚

I have always been hesitant about delegating things out because I can be somewhat “type A” about certain things. But, it has been monumentally helpful so far, and I like the idea of having someone to vent ideas through and get some feedback before moving forward with projects.

Focusing On What I Like

This has been instrumental. For me, that’s content creation. I love writing and researching articles to write about. While I do alot of freelance writing, I also just enjoy writing for this blog and for you. I enjoy writing captions on instagram. I don’t plan on ever outsourcing or “planning” my instagram content because it’s so authentic to me and real time.

Behind the scenes of blogging

It’s not an efficient use of my time to focus on things like accounting because that’s not where my passion is. I outsource that. I’d rather spend my free time taking photos for the blog, writing about those photos, researching keywords and writing posts that speak to you and spending quality time with my family. It was hard for me to outsource things initially because I didn’t want to have additional expenses. But then I realized if I want to free up time for things I actually like, I had to do that.

I also pay for a charting program for my client portal, to keep HIPPA compliant notes, share documents and food records and more. While there are other ways to do these things to stay within HIPPA regulations, I prefer to have everything in one place. I don’t currently take insurance. If I do decide to in the future, billing and filing insurance is probably another thing I would outsource. I just wouldn’t want to spend my time doing that.

Saying No

This has actually been a hard lesson learned. I’m a “yes” person and people pleaser. If someone asks for help on a project, I want to help. And in the past, I was constantly stressed with having too much on my plate. I mean, thinking about freelance deadlines, nutrition clients and blog writing is alot of different avenues. So, I took a step back. I no longer say yes to everything. I’ll move forward with stories and sponsored opportunities that fit my content, but if it’s not a match, I’ll say no. It can be hard to say no to paid posts, but it’s far more important to me to keep the integrity of this blog and only partner with brands and companies who I align with. I always want my content to be of value to you guys, so if a brand comes to me with an opportunity that I don’t think is a fit for me or you guys, I’ll say no.

But, the great thing about saying no is that it also opens many more opportunities for saying yes! I am a huge believer in if you open yourself up to opportunities, the universe will present them. So, I’m only focusing on saying yes to things that align with who I am and where I want to be. It is a simple notion but makes such a difference.

Okay, I think that’s about it for now.

Would you guys be interested in more business/behind the scenes post? If so, let me know!

What are some of your must have’s for work or business?

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7 responses to “One Woman Blog Show (How I Organize and Write My Blog)

  1. I really enjoyed this post Sarah! I must say, even with my years of blogging behind me, I could never truly fathom how someone made a living – or even part of their living – through their blog. As soon as I got close to anything to do with analytics, I took a quick turn the other way. The thought of pre scheduling posts and all the different social media platforms…. again, I stopped there. I quickly learned I did not have that in me. It takes so much work! But if you’ve found programs that make it easier – and that you actually understand how to use (unlike me) than that is awesome. You’ve worked really hard to create your business.

    And I love that you’ve really made a mandate to say yes to only things you feel aligned with and that you put your own enjoyment and the interest of your readers first.

    1. It is definitely overwhelming, Cora! When I try to focus on it all, I end up focusing on nothing at all and shy away. Which is why I had to develop some sort of “system.” It’s not perfect but it’s a work in progress πŸ™‚

  2. Sarah, I think it is brilliant to say that “…the great thing about saying no is that it opens more opportunities for saying yes”. I agree 100% and have fallen victim to not saying “no” in the past. I am working on this. Thank you!

  3. Hm, I’ve never done the “ask me anything” thing on IG but I might one of these days–I’m kinda curious as to what people would ask! I’ve heard great things about CoSchedule!

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