A New Way to Encourage Imagination

  Feb 18, 2021  |  #Motherhood

This post is sponsored by Sun-Maid. All opinions are my own.

As I get deeper and deeper into motherhood, I’m reminded about happy moments from my childhood. It’s almost like going through these experiences again sparks some memories that I had forgotten about for so long.

For example, now that Camryn, who is almost three, is doing more and more imaginative play, it brings me back to playing “school” with my little sister and brother at the time.

Or brainstorming imaginative characters to fit the narrative of a game we made up, a homemade movie we wanted to produce (yes – we filmed ourselves often!), or a sports figure or game. 


Sun-Maid is thinking outside of the box (literally and figuratively) and launching a whole campaign focused on imagination.

This is no surprise, considering they’ve been at the forefront in product development with re-imagined, creative and tasty snacks and products. Have you tried the sour raisins (my personal favorite) or their Bites (bite sized granola bars)? Game changers!

And great pre workout snacks. As a matter of fact, the sour raisins are one of my favorite fuels for long runs. It’s great when foods can double as kid-friendly snacks and fuel for the grown-ups, too. 

Imagination in Our House

Since Camryn is almost three, she doesn’t quite understand what the word imagination is. Though, she displays several qualities of a creative imagination. 

When I asked her what she wants to be when she grows up, some days she’ll say an “astronaut,” other days she’ll say a “doctor.” I love it because I never know what she’s going to say – her imagination is so wild that I literally can’t predict her. 

toddler and baby playing in ball pit

One of her favorite things to do is play with Magnatiles and put some of her toys or favorite characters inside the “House” she makes. She talks about these characters “sleeping”, making dinners and more. 

I try my best to play along and love the imagination her little brain creates. 

She is also very imaginative with her kitchen play. She makes a variety of meals for us in her play kitchen and talks about how she cooked things and who else is eating with us. 

toddler playing in toy kitchen with back to camera

Imagination sparks passion and creativity, and I want to remove any boundaries to these thoughts and feelings for Camryn. 

Another game we love to play with our imagination is Lava! If you’ve never played, essentially, we set up “safe” spots on the carpet that she has to stand on and jump from one safe spot to another.

The carpet is lava so you can’t land on the carpet, and if you do, it needs to be quick so you don’t get burned!

How Does All of This Relate to Sun-Maid?

Well, as I mentioned earlier, Sun-Maid is an imaginative brand – there’s no doubt about that!

And after the year 2020, we can all use some imaginative company. Imagination is a core value of the Sun-Maid brand and they are working to form a Board of Imagination, made up of 5 kids!

Each of the 5 winners will receive:

  • A $5,000 scholarship
  • A $5,000 charitable donation made to their school
  • A year’s supply of snacks for their school
  • A special “Welcome to the Board” package

mom with two daughters in playroom playing with blocks

This is a company-wide effort. What I thought was so cool is that Sun-Maid is changing their Research and Development team name to the “Department of Imagination.” And, they’re now calling the Insight Team the “Imagination Team.” 

Moreover, they’re creating an “Imagination Day”, and encouraging other companies to do the same. 

All of this makes me giddy and I picture adults (big kids) looking forward to going to work (an imaginative “work playground”) with big grins from ear to ear. 

6 month old sitting up with xylophone

If we had a whole day devoted to imagination, I think we’d get a lot accomplished, and nail down places we’d like to travel to, what Camryn would like our playroom to look like, any animals that she may like to have one day, and of course, all of the princess outfits she’d like to acquire. 

If your child is between the ages of 6-10, have them apply to be on Sun-Maid’s Board of Imagination by sharing why imagination is so important to them. 

In addition to the points listed above given to winners, kids will also get to be a part of the Virtual Board Meeting in April and attend the Sun-Maid headquarters with a parent to attend an in-person board meeting. Here, kids can provide imaginative ideas, such as future product ideas and flavors, packaging designs, marketing campaigns and more. 

I hope you can take advantage of, and apply for this unique and wonderful opportunity!

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